Mural for Seat Arona
(Barcelona, SP)

Mural for Seat Arona new car campaign in Barcelona (Spain)

Seat has released his new car called Seat Arona that bases much of its identity on street art and music. To promote it, they invited the most important influencers in the European automotive sector to take a tour throughout the city of Barcleona. In one of those points of the tour I painted a 20×2.5m wall.

Mural for Seat Arona new car campaign in Barcelona (Spain)

The mural is based on a dragon, one of the most characteristic emblems of the city. The design is inspired by several dragons (sculptures, gargoyles or architectural elements) scattered around different points of the city.

Mural for Seat Arona new car campaign in Barcelona (Spain)

A couple of details of the mural:

Mural for Seat Arona new car campaign in Barcelona (Spain)

Mural for Seat Arona new car campaign in Barcelona (Spain)

Sketch before the mural intervention:

Mural for Seat Arona new car campaign in Barcelona (Spain)

Final images for the social media campaign:

Mural for Seat Arona new car campaign in Barcelona (Spain)

Mural for Seat Arona new car campaign in Barcelona (Spain)

Mural for Seat Arona
(Barcelona, SP)
aleix